1. gimmick - noun
· a drawback or difficulty that is not readily evident; "it sounds good but what's the catch?"
2. gimmick - noun
· something unspecified whose name is either forgotten or not known; "she eased the ball-shaped doodad back into its socket"; "there may be some great new gizmo around the corner that you will want to use"
Synonym(s): doodad, doohickey, doojigger, gizmo, gismo, gubbins, thingamabob, thingumabob, thingmabob, thingamajig, thingumajig, thingmajig, thingummy, whatchamacallit, whatchamacallum, whatsis, widget
3. gimmick - noun
· any clever maneuver; "he would stoop to any device to win a point"; "it was a great sales gimmick"; "a cheap promotions gimmick for greedy businessmen"
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